Start with the Problem, Then Let AI Refine Your Draft
Top Actionable AI Tips For Marketers [PDF Cheatsheet]: Rule #0: Start with the PROBLEM, not the tech. If you can't name the task in one sentence, you aren't ready yet. 1. Examples beat perfect prompts. Every time. The #1 research-backed tip is "few-shot learning": show the model 2-3 examples of what good looks like, plus what to avoid. Instead of "write me a newsletter," try "here are 3 past newsletters [attached]. Write the next one in this style covering [topic]." Can't share private data? Create dummy data that mimics your structure. Gets you a quick proof of concept fast. 2. Write YOUR draft first. Then hand it to AI. Most people start with AI. We think you'll get further starting with YOUR draft. Bring your unique perspective, opinions, and data. Then let AI make it sharper and tighter. AI generates the average of everything it's seen — your voice is what stands out from the slop. 3. Brand mentions are the new backlinks. Reddit alone accounts for ~24% of all Perplexity citations. AI search engines pull real human conversations into their answers. Use SparkToro to find where your audience is already talking, show up with genuine value, and publish proprietary data under your brand name so AI has to cite you. 4. Before you automate, gut check it. Could mistakes harm people? Damage your brand? Have unintended consequences? If yes to any: human in the loop. Always. 5. If your V1 is perfect, you waited too long. Stop planning. Start prompting. Run it. See what breaks. Fix it. "Done" beats "Perfect." 6. Still stuck? Paste this into any AI tool right now: "Here are the common tasks I do throughout a typical week: [list them]. Which of these might be good candidates for AI? For each one, explain why or why not." You now have your first AI project roadmap. Bonus: Have the courage to show up and implement imperfectly. The mistake IS the lesson. Want all of this in one place? We turned these tips (and more) into a free printable PDF, ping me if you want it Want to go way deeper? The next cohort of the Actionable AI for Marketers Course starts April 6th. Small cohort, hands-on, you work on YOUR real project.