Brooke | Fractional COO + Operations Integrator
Fractional COO/integrator with MBA background; shares ops scaling and operating model lessons for founders.

From Systems Setup to Strategic Growth: My Evolved Roadmap
In 2020, I created something called the Systems Elevation Roadmap. At the time, my focus was about helping founders organize and build the systems inside their businesses so things could run more smoothly. And for where many businesses were at that stage, it worked. But after several more years working inside growing companies, my perspective evolved.
Too Much Flexibility Undermines Business Stability
Being flexible in your business is great, until it becomes the default operating style inside your business that quickly leads to operational instability.
Finally Sleeping Through Night, Mom Finally Gets Rest
My 17 month old is finally sleeping through the night. AKA mom is getting SLEEP. (*knocks on wood* so that I don't jinx this later) Is this what being an actual human is?
Exercise Beats Coffee for Boosting Motivation
If there's one thing that puts a pep in my step & motivation to work more than caffeine, it's moving my body. Caffeine doesn't compare to a sweat sesh (sorry my love, ☕️)
Pick Native Integrations for Intentional Funnel Success
Blog drop on funnel integrations & how they effect your client journey as a whole. (Plus to use the native integrations your platform has orrr just load up Zapier for everything... 🙃) Check ittt → https://projectgrowthmode.com/2026/04/10/choosing-the-right-integrations-for-a-more-intentional-funnel/
Growth Alone Won’t Free You Without Systems
A lot of clients come to me and say their business is growing but something still feels off. They still spend so much time in every aspect of their business and feel like they can never step away, which is...
Operations: Build a Business That Runs Without You
Most people assume operations work is about systems, tools, or task management. But really it’s about creating a business that no longer depends on you to keep everything moving. That’s what I build with my clients. 🩵
Operational Maturity: Clarity, Ownership, Structure over More Tools
Operational maturity isn’t about having more systems. It’s about having the right level of clarity, ownership, and structure to support the business you’re building.
Celebrating Therapy Start Amid Multi‑Thread Posting
Oh while I'm on my multi-thread posting at once, I've also started therapy. We love a win for mental health. Let's goooo.
Finding Personal Time Amid Work‑From‑Home Parenting
I'm in phase 3 (I think?) of trialing a new schedule that works for childcare and work balance. Having a toddler and working from home is the challenge of all challenges. This time I've finally carved out time for myself...