Brooke | Fractional COO + Operations Integrator
Fractional COO/integrator with MBA background; shares ops scaling and operating model lessons for founders.
Switch Task View, Skyrocket Productivity and Reduce Overwhelm
The fact that the simplest switch of how you view your tasks list, in your project management platform, being able to completely skyrocket your productivity is wild. Whether you have ADHD or a different learning type, the way your view your tasks can change the game. If you haven't tried swapping from a list to a visual or calendar style, I highly recommend. It's not just about putting it on your list. It's how you gauge your capacity. Talk about overwhelm to productivity pipeline, fr.
Build Foundations, Not Just Quick Fixes for Growth
It’s tempting to look for the fastest fix. A tool, a new hire, a new workflow. But most operational issues aren’t caused by a missing tool. They’re caused by foundations that were never fully built for this stage of growth. Quick fixes...
Scaling Chaos Signals Missing Systems, Not Founder Fault
There’s a quiet misconception in the online space that says chaos is just “part of scaling.” It’s not. When a business grows faster than the systems, structure, and ownership supporting it, things start to feel heavier. Not because something is wrong...
Operations Fail From Ownership Gaps, Not Missing Tools
Most operational challenges aren’t caused by a missing tool. They come from unclear ownership, inconsistent execution, or structures that haven’t evolved with the level of growth. Tools can support a business, but they don’t fix how it operates. That’s where I...
Understand Workflows Before Choosing Any Software
When I step inside a business, I’m not starting with tools, platforms, or systems. I’m looking at how the business actually functions. How decisions move, who owns what, where workflows hold, and where they don’t, and how the team executes without...

From Systems Setup to Strategic Growth: My Evolved Roadmap
In 2020, I created something called the Systems Elevation Roadmap. At the time, my focus was about helping founders organize and build the systems inside their businesses so things could run more smoothly. And for where many businesses were at that stage,...
Too Much Flexibility Undermines Business Stability
Being flexible in your business is great, until it becomes the default operating style inside your business that quickly leads to operational instability.
Finally Sleeping Through Night, Mom Finally Gets Rest
My 17 month old is finally sleeping through the night. AKA mom is getting SLEEP. (*knocks on wood* so that I don't jinx this later) Is this what being an actual human is?
Exercise Beats Coffee for Boosting Motivation
If there's one thing that puts a pep in my step & motivation to work more than caffeine, it's moving my body. Caffeine doesn't compare to a sweat sesh (sorry my love, ☕️)
Pick Native Integrations for Intentional Funnel Success
Blog drop on funnel integrations & how they effect your client journey as a whole. (Plus to use the native integrations your platform has orrr just load up Zapier for everything... 🙃) Check ittt → https://projectgrowthmode.com/2026/04/10/choosing-the-right-integrations-for-a-more-intentional-funnel/
Growth Alone Won’t Free You Without Systems
A lot of clients come to me and say their business is growing but something still feels off. They still spend so much time in every aspect of their business and feel like they can never step away, which is...
Operations: Build a Business That Runs Without You
Most people assume operations work is about systems, tools, or task management. But really it’s about creating a business that no longer depends on you to keep everything moving. That’s what I build with my clients. 🩵
Operational Maturity: Clarity, Ownership, Structure over More Tools
Operational maturity isn’t about having more systems. It’s about having the right level of clarity, ownership, and structure to support the business you’re building.
Celebrating Therapy Start Amid Multi‑Thread Posting
Oh while I'm on my multi-thread posting at once, I've also started therapy. We love a win for mental health. Let's goooo.
Finding Personal Time Amid Work‑From‑Home Parenting
I'm in phase 3 (I think?) of trialing a new schedule that works for childcare and work balance. Having a toddler and working from home is the challenge of all challenges. This time I've finally carved out time for myself...