Byron Sharp

Byron Sharp

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Professor of Marketing Science; Director, Ehrenberg‑Bass; evidence-based growth laws and brand salience.

London Sets Branding Standard Adelaide Should Emulate
Social•Apr 1, 2026

London Sets Branding Standard Adelaide Should Emulate

Distinctive Brand Asset that is one part of making London the best branded city on the planet. My beautiful Adelaide has a lot to learn.

By Byron Sharp
Media Spotlight Skews Toward Middle East, Overlooks Other Regions
Social•Mar 31, 2026

Media Spotlight Skews Toward Middle East, Overlooks Other Regions

There is also a weird thing that the Middle East regularly makes the news but Africa, India, South America largely ignored.

By Byron Sharp