Blog•Apr 8, 2026
Girl Food and Boy Food
Between 2016 and 2019 the share of U.S. consumers who identified as vegan surged roughly 600%, a spike driven by heightened climate awareness, social‑justice movements, and the rise of millennial activism. Social media amplified veganism as a visual status symbol, turning avocado toast and smoothie bowls into digital badges of virtue and cultural capital. While many adopted plant‑based meals for image rather than conviction, the trend reshaped consumer expectations and forced food brands to expand vegan offerings. The era cemented veganism as both a lifestyle choice and a marketing lever.
