The Jesser Business Blueprint (Feat. JesserCo President Zach Miller)
In this episode of Crater Upload, hosts Lauren Schnipper and Joshua Cohen interview Zach Miller, President of Jesser Co., about the recent reorganization of the company and its growth strategy. Miller explains how the parent company shifted from Bucket Squad to Jesser Co., consolidating four brands—including a YouTube media arm, the Bucket Squad apparel line, and two upcoming consumer product lines slated for Q3 2024 and 2027—under one umbrella. He details how they scaled the apparel business from under $1 M to over $10 M in revenue, securing placement in Dick’s Sporting Goods, and how the new hard‑goods and consumables ventures align with the creator’s audience and brand values. The conversation also touches on the broader creator‑economy challenges of key‑person risk and the need for diversified, integrated revenue streams.
Tubi Teams Up with Tiktok, Feat. Rich Bloom & The Verdicts Changing Social Media Forever
In this episode of Creator Upload, Tubi’s GM of Creator Programs, Rich Bloom, explains the new partnership with TikTok to develop long‑form series starring TikTok creators. The deal leverages TikTok’s Spotlight and marketing tools to promote the shows while Tubi...