Dalji | Mocktale Creative
CPG website copywriter/brand strategist focused on food & beverage brands, DTC conversion, and positioning.
Prioritize Branding and Community to Drive $60M Growth
@goodpop grew to over $60 million by prioritizing presentation, branding and community building. If increasing sales and rebranding your strategy is on your 2026 bucket list, we’d make the perfect Mocktale 🍸 #cpg #cpgfounder #websitecopywriter
Stop Using Black Vernacular for Marketing
I got sick of brands talking like black people. So I wrote about it. https://open.substack.com/pub/mocktalecreative/p/your-brand-is-not-a-black-person?utm_campaign=post&utm_medium=web
New Energy Gel Redefines Running Fuel Through Community
Running culture is evolving, and its fuel is finally catching up., paolabsjelly is an energy gel brand redefining the category through flavor, culture and community-first building. Read the full article to see how the founders are building the next running fuel essential.