Dan Frommer

Dan Frommer

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Founder of New Consumer; analysis of commerce, media brands, and content distribution.

89% of US Entrepreneurs Would Restart Business in 2026
SocialApr 27, 2026

89% of US Entrepreneurs Would Restart Business in 2026

The vast majority of US entrepreneurs — 89% — said they would start their business again in 2026. That's according to a recent survey conducted by The Harris Poll for Shopify. Respondents were "more than twice as likely to say owning...

By Dan Frommer
Distribution Drives Success in Modern DTC Landscape
SocialApr 24, 2026

Distribution Drives Success in Modern DTC Landscape

DTC isn’t dead — it’s just different now: https://t.co/fyWe2z9BbL I wrote about what’s actually working, what didn’t happen, and why distribution wins championships.

By Dan Frommer
Grüns' DTC Surpasses AG1, Validating Omnichannel Strategy
SocialApr 15, 2026

Grüns' DTC Surpasses AG1, Validating Omnichannel Strategy

Grüns built a successful omnichannel distribution network on the way to its acquisition by @Unilever for a reported $1.2 billion, with more than 7,000 retail doors in addition to Amazon. But its DTC site has also grown rapidly, and is about...

By Dan Frommer
Live Shopping Boosts Snack Sales 30% Monthly, 2.5× Transactions
SocialApr 15, 2026

Live Shopping Boosts Snack Sales 30% Monthly, 2.5× Transactions

On @Whatnot, the live shopping platform, snacks and candy sales have grown ~30% m/m since last July, while transactions grew 2.5x. @garyvee sold out 1,055 units of “Heat Wave” gummies in minutes. More in the Live Shopping Update, presented by Whatnot: https://t.co/0lxFmMttn9...

By Dan Frommer
Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly
SocialMar 2, 2026

Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly

On @Whatnot, the live shopping platform, beauty sales grew almost 800% in 2025, now representing one of its fastest-growing verticals. Buyers are purchasing nearly 4,000 beauty items per hour. More in the Live Shopping Update, presented by Whatnot: https://t.co/s9HQHL6Je5 https://t.co/VKyyHOKjyK

By Dan Frommer