Dan Mall

Know Your Lead's Value, Transform Your Agency Strategy

Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually working or just keeping you busy. Today Tony Rulli (CEO of Intentional Spark, Meta ads expert) is teaching my Make More Money students exactly how to calculate it… plus the specific benchmarks that tell you whether you should be scaling or fixing what’s broken first. What would you ask about leads if you were in the room? I’ll ask Tony in the Q&A and report back.