Founder of Trapital; analyzes the business of hip‑hop, labels, deals, catalogs, and artist monetization.
The winners in paid streaming haven't been the deep pocketed companies. In music, it's been Spotify. In video, it's Netflix. That's not a coincidence. The difference wasn't talent or resources, the big tech companies have plenty. Instead, it was the pure-play focus, faster decision making, and the retention-driven scoreboard that were hard to copy. I explained why in our latest episode of Trapital: https://open.spotify.com/episode/16HuX3VSHUsu2AWOSjIT75?si=bf174026b7d24470
Comparing YouTube views to Nielsen ratings is a mistake. YouTube’s views aren’t unique and only needs to be seen good a few seconds to count as a view. Nielsen measures unique concurrent viewers in an average minute. Apples and oranges.
Britney Spears sold her share of music rights to Primary Wave. Most of her masters are likely owned by major labels (via Jive). Max Martin wrote and produced many of her biggest hits. A low nine-figure deal is possible (as implied from...

At Bad Bunny's Super Bowl halftime show, Lady Gaga made a surprise performance. But was it a surprise? Because the day before the Super Bowl, Polymarket had Lady Gaga at 85% likely to perform at the Super Bowl halftime show. That’s...