Darren Rovell
Longtime sports business reporter/commentator; covers sponsorships, collectibles, athlete branding, and industry deals.
Licensing Traps Brands Between Sweetness and Health
Fascinating story. They always relied on licensing. So they were never themselves. Then got stuck between being a candy bar and granola bar.
From Day‑One Investor to America’s Viral Food Brand
Thrilled to have our Tastemaker Capital Partners as an investor from Day 1. Everyone can see it now. But from the very beginning, it wasn’t so easy. It had Adam Goldberg, a great founder and an amazing product. But to...
Collecting Rare Space Passes for Artemis II Launch
Excited to watch the launch of the Artemis II as a space collector. Here are three of my 1 of 1s. 1. Buzz Aldrin’s pass to attend any AL game. 2. Pass to get into the room to fire up Apollo 11. 3....
Apple's Early Allies Got Nothing Despite Company's Fortune
As Apple celebrates 50 today, there’s some brutal stories out there about one of the richest companies on earth. Steve Jobs’ best friend Dan Kottke, who he lived with, and who worked in the garage in the early days, was...