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But I Thought Tom Ford For Gucci Is What We All Wanted?

Gucci unveiled its first runway collection under new artistic director Demna in Milan, marking a pivotal moment for the brand after three years of declining sales at parent company Kering. The show was closely watched as a potential catalyst for reversing Gucci's financial slump, given its status as Kering’s largest profit driver. Early reactions suggest Demna’s Balenciaga‑style sensibility is reshaping Gucci’s aesthetic, while investors gauge whether the creative shift can translate into sales growth. The outcome carries billion‑dollar implications for the luxury conglomerate.