data, but make it fashion

data, but make it fashion

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Using data to decode fashion and luxury trends, brands, and culture. Plus some fashion commentary in between.

Of Course Florals Are Trending For Spring, But What's So Groundbreaking About It This Year?
BlogApr 20, 2026

Of Course Florals Are Trending For Spring, But What's So Groundbreaking About It This Year?

Fashion’s cyclical nature means florals return each spring, but this year’s resurgence is unusually strong. Data from Google and Pinterest shows a 36% jump in floral‑related searches compared with the same period last year. The spike suggests heightened consumer interest...

By data, but make it fashion
Some Things That I Would Have Probably Needed To Hear When I Was Starting Out In Tech
BlogApr 6, 2026

Some Things That I Would Have Probably Needed To Hear When I Was Starting Out In Tech

The author demystifies the overlap between fashion and technology, sharing personal anecdotes about early struggles in computer science and how those challenges shaped a career at the intersection of data analytics and style. They highlight that academic grades and early...

By data, but make it fashion
But I Thought Tom Ford For Gucci Is What We All Wanted?
BlogMar 6, 2026

But I Thought Tom Ford For Gucci Is What We All Wanted?

Gucci unveiled its first runway collection under new artistic director Demna in Milan, marking a pivotal moment for the brand after three years of declining sales at parent company Kering. The show was closely watched as a potential catalyst for...

By data, but make it fashion