David Wippel
Founder/engineer building headless commerce and retail tech (e‑labels for wine and retail); discusses product and infrastructure choices for commerce.
UI‑less Backend Systems Arriving Within Months
Imho we are within months of the first completely UI-less (backend) CMS/CRM/ERP... MCP/API/skills only. Fully operated via claude code or similar.
Escape WordPress Risks: Get 2 Months Free
In light of last week's WordPress supply chain attack (30 plugins, one backdoor, 8 months of silence, 20,000 compromised sites), I'm giving away 2 months free on every Essential Web plan until end of April. If that's the nudge you've been...
Delay Cookie Consent Until Interaction to Boost Conversions
Full-Screen Cookie Banner are the biggest conversion killer. You know that you can delay consent (and tracking) until the visitor interacted (e.g. scrolled a bit) with you page? So that user get a chance to understand if your offering is...
First Customers Signed in a Week: Essential Web Thrives
Nothing beats putting a new offer into the world and signing your first customers within a week. essential web is growing 🤯
Cookieless Server‑side Tracking Still May Require Consent
Cookieless server side tracking does not automatically mean you don't need consent for tracking. Depends on the data you track.