Podcast•Apr 7, 2026•0 min
Mondelez Overhauls Its $3.5 Billion Digital Commerce Strategy in Era of AI Search
Mondelez is revamping its $3.5 billion digital commerce platform to meet the rise of AI‑driven, agentic search, after learning retailers expect 30% of traffic to be agentic by 2028. The company unblocked bot crawlers, rebuilt sitemaps, and optimized site speed to make content machine‑readable. It introduced three pillars—structured product knowledge, AI‑native content, and a performance‑focused measurement system—boosting Oreo’s citation in cookie‑based queries to 70%. Lederman projects that 20‑30% of Mondelez purchases will soon occur through AI agents, prompting plans for instant checkout and LLM‑powered retail media.
