20 things agency owners that hit their profit goals say: 1. "We track every change request and bill for scope increases" 2. "I model out financial scenarios before making any hiring decisions" 3. "We have clear payment terms and follow up on overdue invoices immediately" 4. "I check our dashboard weekly to see exactly where we stand" 5. "Each client gets profitability tracking - I know who's actually profitable and where we’re burning money" 6. "We price based on value delivered, not client budgets" 7. "Legacy clients get updated to current pricing or we part ways" 8. "I delegate low-priority tasks and focus on high-leverage activities" 9. "We only take on work that fits our expertise and positioning" 10. "Our team capacity determines our client load, period" 11. "Net margin includes all costs - I don't fool myself with gross numbers" 12. "We use financial forecasting to plan the next 3-6 months" 13. "Underperformers get a clear improvement plan or they're out" 14. "Monthly financial reviews with leadership are non-negotiable" 15. "Scope creep gets addressed immediately with proper change orders" 16. "We track NPS scores and act on feedback to prevent churn" 17. "Growth means better margins, not just more headcount" 18. "Every hire needs to fit our profit model before we move forward" 19. "I know our true numbers in real-time, not just at tax season" 20. "We increase prices and improve operations instead of cutting costs" Did I miss anything here?
15 years, 1 exit, a semi-failed ecommerce brand, and 3 moderately successful agencies into my career, Alex Fine🌲 asked me for the best piece of advice I'd give my younger self, if I were just starting out today: Just stay...