Eric Franchi

Eric Franchi

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General Partner at Aperiam (adtech VC); co-host of Marketecture podcast; adtech investor/operator.

AI Chatbot Ad Networks Crowding Limited Inventory
SocialApr 23, 2026

AI Chatbot Ad Networks Crowding Limited Inventory

There are a bunch of AI chatbot-focused ad networks chasing the same AI chatbot app inventory.

By Eric Franchi
Free ChatGPT Downgrade Reveals Unexpected Limitations
SocialApr 16, 2026

Free ChatGPT Downgrade Reveals Unexpected Limitations

I downgraded my ChatGPT to free a few weeks ago as an experiment, and look what I just got https://t.co/syuUNh3CE4

By Eric Franchi
Media Ad Measurement Still Attracts Startups and M&A
SocialApr 16, 2026

Media Ad Measurement Still Attracts Startups and M&A

Why we continue to see startup formation and m&a in media and ad measurement. https://t.co/uCJ23GTccm

By Eric Franchi
Joe Zappa Shares Sharp Pen Journey and Adtech Outlook
SocialApr 8, 2026

Joe Zappa Shares Sharp Pen Journey and Adtech Outlook

Turned the tables on @joe_zappa for once this week on the pod and put him in the interviewee seat. Really good conversation about his journey w/ Sharp Pen, the state of adtech marketing, and more. Link below.

By Eric Franchi