Euromonitor Podcasts

Euromonitor Podcasts

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Global economy, industries and consumers—market intelligence across regions and sectors.

From Search to Conversation: How Is AI Rewiring the Traditional Shopper Funnel?
PodcastApr 16, 202659 min

From Search to Conversation: How Is AI Rewiring the Traditional Shopper Funnel?

In this Euromonitor webinar, experts explain how AI is fundamentally reshaping the traditional shopper funnel, moving from keyword‑driven search to algorithmic, conversational discovery. They highlight early disruption signals such as TikTok Shop’s influencer‑driven model and the explosive growth of ChatGPT,...

By Euromonitor Podcasts