Podcast•Apr 16, 2026•59 min
From Search to Conversation: How Is AI Rewiring the Traditional Shopper Funnel?
In this Euromonitor webinar, experts explain how AI is fundamentally reshaping the traditional shopper funnel, moving from keyword‑driven search to algorithmic, conversational discovery. They highlight early disruption signals such as TikTok Shop’s influencer‑driven model and the explosive growth of ChatGPT, which now ranks among the top e‑commerce platforms by traffic. Data from SEMrush shows AI usage surged 225% in a year, and AI‑powered shopping delivers highly personalized product recommendations, compressing discovery, consideration, and conversion into a single dialogue. The discussion concludes with implications for FMCG brands and retailers, urging them to adapt to AI‑driven consumer journeys.
