Facility Management Marketing Podcast

From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan

In this episode, host Javier Lozano explains how a comprehensive go‑to‑market (GTM) audit can transform chaotic, unpredictable B2B pipelines into a structured 90‑day growth plan. He walks listeners through the audit’s three phases—kickoff and questionnaire, customer‑journey mapping workshop, and a deep functional audit of strategy, branding, website, sales enablement, and revenue‑ops technology—highlighting the importance of diagnosing problems before prescribing solutions. Lozano stresses that many founders mistakenly add more tactics instead of fixing systemic misalignments, and he shows how the audit uncovers both broken and effective components to guide a focused, repeatable revenue engine. The episode also offers a free Predictable Pipeline Diagnostic to help listeners quickly identify where their revenue system is leaking.