Facility Management Marketing Podcast

Facility Management Marketing Podcast

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Go-to-market and technology themes for FM and PM businesses.

From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan
PodcastApr 9, 202626 min

From Chaos to Predictable Pipeline: A GTM Audit That Turns Into a 90-Day Plan

In this episode, host Javier Lozano explains how a comprehensive go‑to‑market (GTM) audit can transform chaotic, unpredictable B2B pipelines into a structured 90‑day growth plan. He walks listeners through the audit’s three phases—kickoff and questionnaire, customer‑journey mapping workshop, and a...

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