Federico Talks Watches

Creating A New Custom Watch!!!

The video announces a one‑of‑a‑kind Sartory SB10 watch created for the FTW Collective, a community of watch enthusiasts. Designed with input from members and crafted by Sartory’s Arman and Tiffany, the piece features a custom black meteorite cabochon dial and vibrant pink and baby‑blue jump‑hour markers that evoke a Miami aesthetic. Key details include a tactile meteorite layer on the outside of the crystal, a loomed crown, and an engraved case‑back that each owner can personalize. Production is limited to roughly thirty pieces, sold exclusively to FTW members, and the manufacturer has pledged never to reproduce the model. The collective acts as a point‑person, passing on the watches without any markup. The presenter highlights the rarity of the design, noting that the meteorite dial was discussed before Sartory announced it for its standard line. He also emphasizes the community‑driven process, with voting on colors and design elements, and promises a hands‑on review once the watches arrive, likely before the holiday season. For the niche market, this collaboration showcases a new model where enthusiast groups directly co‑create limited editions, bypassing traditional retail markups and fostering deeper brand engagement. It may inspire similar collectives to pursue bespoke productions, reshaping how luxury timepieces reach dedicated audiences.