Frederick Vallaeys

Frederick Vallaeys

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Co-founder, Optmyzr; former Google Ads PM; advanced PPC automation and scripts.

Distribution Wins; Data Fuels Superior Product Development
SocialMay 5, 2026

Distribution Wins; Data Fuels Superior Product Development

"The company that gets the most users, that gets the most data, is then able to train their product to be a superior product." — @CeciStallsmith from @Lovable_HQ at #YPO When anyone can build, distribution IS the moat.

By Frederick Vallaeys
Build Repeatable AI Workflows for Scalable PPC Success
SocialMay 1, 2026

Build Repeatable AI Workflows for Scalable PPC Success

"The AI outputs are inconsistent." If you’re tired of AI feeling like a hit-or-miss magic trick, you need a workflow, not a better prompt. Ann Stanley joins us to break down how to build repeatable AI systems for PPC that actually scale. Watch:...

By Frederick Vallaeys
Instantly Optimize Ad Spend with Top Budgets Widget
SocialApr 23, 2026

Instantly Optimize Ad Spend with Top Budgets Widget

Stop guessing where your ad spend goes. The new Top Budgets widget in @Optmyzr ranks performance and flags instant optimization opportunities. Shift budgets to your best campaigns without context switching. Keep the boss happy and your ROI high. 🚀 #PPC #GoogleAds #Marketing...

By Frederick Vallaeys
Balancing Fast AI Automation with Human Accountability
SocialApr 11, 2026

Balancing Fast AI Automation with Human Accountability

It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies...

By Frederick Vallaeys
Low Ad Strength Delivers Highest ROAS, Ignore Metrics
SocialApr 8, 2026

Low Ad Strength Delivers Highest ROAS, Ignore Metrics

It’s eye-opening to see that 'Poor' Ad Strength ads actually yielded the best ROAS (327.65%) in this study of 20,000 accounts. Don't let Google's structural completeness metrics distract you from real bottom-line efficiency. #DigitalMarketing #PerformanceMarketing https://t.co/BQDpHJJtWL

By Frederick Vallaeys