Social•Apr 11, 2026
Balancing Fast AI Automation with Human Accountability
It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies need to hear right now. #AI #MarketingAgency #PPCTownHall https://t.co/lYKalT24zD
By Frederick Vallaeys
Social•Apr 8, 2026
Low Ad Strength Delivers Highest ROAS, Ignore Metrics
It’s eye-opening to see that 'Poor' Ad Strength ads actually yielded the best ROAS (327.65%) in this study of 20,000 accounts. Don't let Google's structural completeness metrics distract you from real bottom-line efficiency. #DigitalMarketing #PerformanceMarketing https://t.co/BQDpHJJtWL
By Frederick Vallaeys