Gaby Goldberg

Gaby Goldberg

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VC/writer; consumer crypto, networks, and product.

Avoid Choosing Colors Just to Be Unique
SocialApr 4, 2026

Avoid Choosing Colors Just to Be Unique

I once watched a (very well-regarded) branding studio recommend an absolutely god-awful color to a company because “no other company had picked that color yet”

By Gaby Goldberg
US IT Budget Wasted on Maintenance, Not Innovation
SocialFeb 25, 2026

US IT Budget Wasted on Maintenance, Not Innovation

The US spends $100B annually on IT, and nearly 80% of that goes to maintenance instead of building new things. @cognition is ushering in an era of software abundance to the public sector 🇺🇸

By Gaby Goldberg