Recent Posts
Social•Jan 21, 2026
We Move On After Campaigns Because We’re Constantly Fighting Fires
I conducted a poll yesterday and asked all of you what happens when a campaign ends. The results are not surprising (the majority of us just move on), but I'm curious why that is. So riddle me this... when a campaign ends, the reason we move on is because __________. I’ll go first: ...because we are constantly fighting fires.
By Gini Dietrich
Social•Jan 13, 2026
Old PR Tactics Are Dead, Credibility Is Alive
Good Thor. I am tired of the "PR is dead" rhetoric. It's never been more important than it has in the past five years. We keep hearing: ❌ “PR is dead.” ❌ “PR is news releases.” ❌ “PR is media...
By Gini Dietrich
Social•Jan 8, 2026
Evolved PESO Model Governs AI-Driven Marketing Efficiency
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer...
By Gini Dietrich
Social•Dec 11, 2025
Proof Loops, Not Claims, Win Buyers and AI
TL;DR Buyers (and AI) don’t believe “we’re the leading provider” anymore—they believe patterns of proof they see across analysts, trades, creators, and peers. Corroboration loops turn your PESO Model® work into those patterns: clear buyer questions, strong anchor content, named...
By Gini Dietrich
Social•Dec 4, 2025
Add Author Footprints to Make Experts Visible and Trusted
TL;DR Most websites read like ghost towns—no real experts, no proof, just vague “we help everyone” language that humans and AI both ignore. We show you how to build “author footprints”: consistent mini-bios, proof points, and links that make your...
By Gini Dietrich