Agency Leaders Needed: Share Your AI Insights
If you are in senior leadership at an agency or run an agency, Chip Griffin would love five minutes of your time to better understand how you're thinking about and using AI. Your answers will help shape content and guidance for the agency community—and give Chip and me some fodder for future episodes of The Agency Leadership Podcast. THANK YOU FOR YOUR ATTENTION TO THIS MATTER. ~GD https://lnkd.in/gQbvEhap
Don’t Silo PESO Tactics—Integrate Them as a System
At the start of our PESO Model® series, we talked about why the PESO Model Certification® was rebuilt for how people actually find information today. Before that, we went deep on the visibility engine : owned media as the proof-backed...
Integrate Shared & Paid Media to Capture Fragmented Attention
In the first article in this series about the PESO Model Certification® , I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work...
Paid Media Should Accelerate Clarity, Not Manufacture Trust
Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not...
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...
We Move On After Campaigns Because We’re Constantly Fighting Fires
I conducted a poll yesterday and asked all of you what happens when a campaign ends. The results are not surprising (the majority of us just move on), but I'm curious why that is. So riddle me this... when a...
Old PR Tactics Are Dead, Credibility Is Alive
Good Thor. I am tired of the "PR is dead" rhetoric. It's never been more important than it has in the past five years. We keep hearing: ❌ “PR is dead.” ❌ “PR is news releases.” ❌ “PR is media...
Evolved PESO Model Governs AI-Driven Marketing Efficiency
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer...
Proof Loops, Not Claims, Win Buyers and AI
TL;DR Buyers (and AI) don’t believe “we’re the leading provider” anymore—they believe patterns of proof they see across analysts, trades, creators, and peers. Corroboration loops turn your PESO Model® work into those patterns: clear buyer questions, strong anchor content, named...
Add Author Footprints to Make Experts Visible and Trusted
TL;DR Most websites read like ghost towns—no real experts, no proof, just vague “we help everyone” language that humans and AI both ignore. We show you how to build “author footprints”: consistent mini-bios, proof points, and links that make your...
Brief Summary: Key Points at a Glance
TL; DR Run 10→5→2: list 10 buyer questions, choose 5, focus on two priorities. Ship two lite pages now—plain-English answers your sales team can send to buyers today. Keep it simple: one link, one CTA, human voice; expand into full...
Sales Reps Once Defined Your Brand Perception.
If you’re new-ish to the business world, this won’t shock you. But back in the day, the primary way someone learned about your brand was through your sales team. Today? We all have supercomputers in our pockets. By the time...
Key Takeaways Summarized in One Line
TL; DR The internet isn’t dead—it’s haunted. Bots now make up the majority of traffic, inflating metrics and warping decisions. Don’t chase phantom spikes. Shift from vanity metrics to human signals (qualified replies, dwell time, real pipeline). Build “proof-of-work” content:...
Key Takeaways
TL; DR In Cracker Barrel’s first 24 hours, 44.5% of posts and 49% of boycott calls were likely bots—yet the stock still fell ~7%. The pattern is always the same: human seeing, bot inflation, human validation, and then a real...