
Ahrefs Rolls Out Four Powerful February Product Upgrades
In the six months since joining Ahrefs, I've documented 130+ product updates. Each month I like to share some of my favourites, so here's four from February.... (The carousel on LI has screenshots, but I've tried to attached some images here as well.) #1. Brand Radar can now show whether you're mentioned *within the content* of the URLs AI cites. You'll also see the 'Page Type' of each link, as we have it (currently tagging ~300M pages monthly). #2. Competitive Analysis gets a new tab to play with: Paid keywords. Uncover keyword opportunities across search advertising campaigns, including common paid terms, and any overlaps with organic rankings. #3. Google Maps visibility is here. Track your local search performance through key actions like calls, directions, and website clicks. You can also compare data across locations. #4. I pushed for this one: Tag the prompts you're using to monitor AI visibility. It's a simple idea, but makes it so much easier to filter through different prompt clusters around intent, or queries covering specific products and services. ** With these posts I'm hoping to make it easier for Ahrefs customers to see what we've been working on, so please let me know if these continue to be useful. (And I'll be honest, it would be cool if they convince someone new to check out Ahrefs as well). March has already been crazy with announcements of Firehose and API access for (almost) all paid plans, but we still have something very big to share… 😬

Ahrefs Launches Free API Access for All Plans
Holy ship. 🚢 Genuinely never thought Ahrefs would do this. API access is now available on all plans. No extra fees. 🥳 It's something I always wanted as a customer, and I had no involvement in this going live, so my surprise...

Rhea’s $17K Battle Secured SEO’s Open Trademark
Today marks 16 years since the attempt to trademark 'SEO' was blocked. @Rhea spent two years and ~$17,000 fighting Jason Gambert, who essentially wanted control over who could sell SEO™ as a service. People fairly new to SEO might not know about...

AI Search Engines Facing Rising Low‑Quality Spam Content
Do Google's AI search competitors have a (growing) spam problem? By the metrics I have available, they're increasingly citing low-quality domains. Using Ahrefs Brand Radar, I analyzed the top 1,000 sites mentioned on each platform over the past three months. ChatGPT, Copilot, and...

Companies Grow Optimistic About AI Search Amid Traffic Decline
I'm biased, but I think companies are growing more optimistic about AI search. Context is important (let's not scare investors), but it feels like a shift. And I'm not just saying that because of these latest earnings calls. Of course, I shouldn't...