Heidi Bullock

Heidi Bullock

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AI Needs Real‑Time Context, Not Just Bigger Models
SocialFeb 18, 2026

AI Needs Real‑Time Context, Not Just Bigger Models

The AI industry doesn’t have a model problem. It has a supply chain problem. Across the enterprise, we see a consistent pattern: sophisticated models operating in isolation from customer reality — think of it as “Brain in a Jar.” The...

By Heidi Bullock
Real‑time Context Is AI’s Decisive Competitive Edge
SocialFeb 2, 2026

Real‑time Context Is AI’s Decisive Competitive Edge

Your AI models are starving for context. 58% of companies admit their data isn’t ready for AI. The other 42%? They’re getting data, but they’re getting it too late. In the AI era, context is the only differentiator. When a...

By Heidi Bullock
Clean Customer Data Powers Personalized LLM Responses
SocialJan 28, 2026

Clean Customer Data Powers Personalized LLM Responses

Tealium gives LLMs what they usually lack: real customer context. Things like cross-channel behavior, lifecycle stage, affinities, and history flow into prompts and workflows, so AI responses stop feeling generic and start feeling more like they’re written for one person....

By Heidi Bullock
Open Schema Boosts Profit‑Focused Bids and True Intent
SocialJan 15, 2026

Open Schema Boosts Profit‑Focused Bids and True Intent

What if your media bids were optimized for profit, not just conversions? And personalization actually reflected real intent, not guesswork? That’s the edge of an open schema — data that adapts as fast as your customers do. Check out Nicholas...

By Heidi Bullock
Tealium Powers Real‑Time CX for BFCM Surge
SocialDec 3, 2025

Tealium Powers Real‑Time CX for BFCM Surge

Record-breaking Black Friday & Cyber Monday volume? Handled. ✅ Tealium supported global businesses by transforming billions of data events into real-time, scalable CX during peak shopping. That's data transformation at scale. Read more 👉 https://okt.to/cP42HS #BFCM #Retail #CDP #Tealium #Data

By Heidi Bullock
Make Your Site Agent-Ready with Structured Data
SocialOct 20, 2025

Make Your Site Agent-Ready with Structured Data

🤖 Your website looks great — too bad robots can’t read it AI agents buy and recommend based on structured, trusted, real-time data, not pretty pixels. Check out how some tips on how to get your site agent-ready: #AI #DataLayer...

By Heidi Bullock