8 Ideas for My Future Hotel
Brandon Berkson of Hotels Above Par shares eight boutique‑hotel concepts he would implement if given the keys, ranging from an in‑room Monopoly board that maps local attractions to a perfumer‑in‑residence that rotates the property’s scent. The ideas blend hyper‑local discovery, personalized service, wellness, and bold visual branding, such as a butter‑yellow aesthetic and a shaman‑curated melatonin menu. Berkson invites readers and industry peers to weigh in, positioning the list as a springboard for hospitality innovators. The post also promotes his quarterly newspaper and the Hotel Espresso newsletter.
My Secret Thoughts & Tips for Building a Travel Media Brand
Brandon Berkson announced a new quarterly travel newspaper, printed on butter‑yellow newsprint, as a low‑cost alternative to glossy magazines. He argues that newsletters on platforms like Substack and Beehiiv are the most efficient way to grow a loyal audience and...
Southwest Airlines Is the Applebee's of Air Travel
The author likens Southwest Airlines to Applebee’s, positioning it as America’s reliable, budget‑friendly airline. Like the neighborhood grill, Southwest delivers a consistent experience—open seating, low fares, and a no‑frills service that appeals to families and cost‑conscious travelers. The piece emphasizes...