Inside the AMP Initiative: Building Markets that Work for Growers
USDA’s Advancing Markets for Producers (AMP) program is funding market‑building projects that turn regenerative farming practices into profitable opportunities. In a recent episode of Fresh Takes on Tech, Elevated Foods CEO Peter Wells explained how his company aggregates products from multiple growers to create a unified supply chain for climate‑smart crops. The firm uses nutrient‑density testing and a focus on local‑regional distribution to differentiate sustainable produce and reach new consumer markets. Wells also highlighted data‑collection challenges that still limit broader market adoption.
Unlocking the Secrets of Regen Ag: A USDA-Supported Effort Shaping Agriculture's Future
The International Fresh Produce Association (IFPA) is administering the USDA’s “Advancing Markets for Producers” grant, a revamped climate‑smart program now focused on regenerative agriculture. The initiative aims to connect conservation practices with market opportunities, positioning the fresh‑produce supply chain...