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Jack Appleby

Jack Appleby

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Social media strategist known for in-depth breakdowns of viral brand and influencer marketing campaigns.

Recent Posts

Debunking 10 Common Social Media Myths
Social•Feb 18, 2026

Debunking 10 Common Social Media Myths

Let's talk Social Media's biggest myths: 1. Is Shadowbanning real? 2. Is your phone's mic listening? 3. Do editing happs hurt reach? 4. Do hashtags grow your account? 5. Does scheduling content hurt? 6. Are Brand Partnerships throttled? 7. Do you have to post every day? 8. Does overposting hurt reach? 9. Do external links hurt reach? 10. What's the best time to post? I wrote about them all in my newsletter this week: https://t.co/QNhYNTeZY9

By Jack Appleby
NBA's Influencer Strategy Hits Sweet Spot at All-Star
Social•Feb 11, 2026

NBA's Influencer Strategy Hits Sweet Spot at All-Star

This is a super smart move by the NBA. But I'm watching snarky tweeters rip the move. Folks, it's 2026. Stigmatizing influencers, or thinking everything is influencer vs. journalist, is very silly. All-Star weekend is the exact right moment to try a...

By Jack Appleby
Super Bowl Ads: Not Worth the Cost for Small Marketers
Social•Feb 10, 2026

Super Bowl Ads: Not Worth the Cost for Small Marketers

"Here's why Super Bowl ads aren't worth it" - marketers who've never had the budget for a Super Bowl ad

By Jack Appleby
Brands Illegally Use Celebrity Images Without Permission
Social•Feb 10, 2026

Brands Illegally Use Celebrity Images Without Permission

I can’t believe how many Social Media Brands just actively break copyright & name / image / likeness laws. You would hateee if a brand you didn’t use put your personal picture on their social media, yet SMMs regularly use celebrity...

By Jack Appleby
Make Your Brand the Generic Verb of Its Category
Social•Feb 10, 2026

Make Your Brand the Generic Verb of Its Category

Every brand should have one goal: Be like Kleenex. People ask for Kleenex all the time, when really, they're asking for a tissue. The last generation said "Xerox this for me" as much as "copy this for me." ChatGPT has already become...

By Jack Appleby
Second‑place Brands Pour Super Bowl Cash, Question ROI
Social•Feb 9, 2026

Second‑place Brands Pour Super Bowl Cash, Question ROI

It’s interesting to watch Pepsi & Apple Music, both perennial 2nd placers to Coke & Spotify, be so invested in the Super Bowl. Like, does the Apple Music Halftime Show title do anything for Apple Music?

By Jack Appleby