James Hercher

James Hercher

Creator
0 followers

Senior editor/reporter at AdExchanger; covers retail media, adtech platforms, attribution, and commerce media.

AI's Detestable Marketing Makes Anthropic's Job Easy
SocialApr 14, 2026

AI's Detestable Marketing Makes Anthropic's Job Easy

The boy who cried wolf stuff is annoying, but the rest of the AI category leaning so heavily into being detestable at every turn makes Anthropic’s marketing job sooo easy.

By James Hercher