Jason Del Rey

Jason Del Rey

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Business journalist and author of 'Winner Sells All' (Amazon vs Walmart); provides in-depth analysis of eCommerce industry trends and retail giants.

Amazon's Rufus AI Automates Shopping Even When Offline
SocialApr 23, 2026

Amazon's Rufus AI Automates Shopping Even When Offline

Amazon is pushing its Rufus AI further into automated shopping. It's new Scheduled Actions feature highlights a future where it keeps shopping for you after you log off. Inside Amazon, the push toward automation is real. Outside, it’s more controlling (see: Perplexity...

By Jason Del Rey
AI Dresses Me, Showcasing Stitch Fix’s Comeback
SocialApr 9, 2026

AI Dresses Me, Showcasing Stitch Fix’s Comeback

In this week's @ReadTheAisle newsletter, I cover OpenAI drama, outraged Amazon sellers...and me getting dressed by an AI. Stitch Fix's Vision tool generated this image of me using real inventory, and calibrated to my style profile (which, yes, I need to...

By Jason Del Rey
Claude Becomes Boardroom Favorite, Others Feel Left Out
SocialApr 7, 2026

Claude Becomes Boardroom Favorite, Others Feel Left Out

Was at a dinner a couple of weeks ago with about 15 board directors. Most said their favorite AI tool was something Claude-related. Several of the ones who didn’t seemed embarrassed when they realized they were in the minority Just the...

By Jason Del Rey
Amazon Backs OpenAI with $50B, Co‑develops Custom Models
SocialFeb 27, 2026

Amazon Backs OpenAI with $50B, Co‑develops Custom Models

AMZN confirms today, in addition to $50b backing of OpenAI, it will co-develop custom models to power Amazon consumer tools, as reported by The Information I first reported details in @ReadTheAisle last week on Rufus shopping assistant being involved https://t.co/60Z6WBfyvh

By Jason Del Rey
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SocialFeb 26, 2026

AI SEO Hype Outpaces Real Results, Says Brand Leaders

SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...

By Jason Del Rey
Amazon Teams with OpenAI for Custom Shopping AI
SocialFeb 18, 2026

Amazon Teams with OpenAI for Custom Shopping AI

🚨 My new exclusive at @ReadTheAisle Amazon has discussed w/ OpenAI working on custom shopping-related AI tied to Rufus, after using its own models and then Anthropic’s, according to sources briefed. The focus goes beyond Rufus’ main use of product Q&A https://t.co/60Z6WBfyvh

By Jason Del Rey
Whatnot Prioritizes Strategy Over AI Hype in Live Commerce
SocialFeb 12, 2026

Whatnot Prioritizes Strategy Over AI Hype in Live Commerce

While many in Ecommerce are chasing new shopping features from AI labs, @Whatnot is focusing elsewhere I interviewed @tdrobbo, head of product for the #1 shopping app, about where the “live commerce” giant is/isn’t making AI bets More in @ReadTheAisle https://t.co/0CZCtbkC4T https://t.co/FAq2q1n1Ip

By Jason Del Rey