
AI Dresses Me, Showcasing Stitch Fix’s Comeback
In this week's @ReadTheAisle newsletter, I cover OpenAI drama, outraged Amazon sellers...and me getting dressed by an AI. Stitch Fix's Vision tool generated this image of me using real inventory, and calibrated to my style profile (which, yes, I need to work on). But the real story I covered is the Stitch Fix comeback story underneath it. Full breakdown--plus OpenAI and Amazon seller news--in this week's newsletter 👇
Claude Becomes Boardroom Favorite, Others Feel Left Out
Was at a dinner a couple of weeks ago with about 15 board directors. Most said their favorite AI tool was something Claude-related. Several of the ones who didn’t seemed embarrassed when they realized they were in the minority Just the...
Amazon Backs OpenAI with $50B, Co‑develops Custom Models
AMZN confirms today, in addition to $50b backing of OpenAI, it will co-develop custom models to power Amazon consumer tools, as reported by The Information I first reported details in @ReadTheAisle last week on Rufus shopping assistant being involved https://t.co/60Z6WBfyvh
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...
Amazon Teams with OpenAI for Custom Shopping AI
🚨 My new exclusive at @ReadTheAisle Amazon has discussed w/ OpenAI working on custom shopping-related AI tied to Rufus, after using its own models and then Anthropic’s, according to sources briefed. The focus goes beyond Rufus’ main use of product Q&A https://t.co/60Z6WBfyvh

Whatnot Prioritizes Strategy Over AI Hype in Live Commerce
While many in Ecommerce are chasing new shopping features from AI labs, @Whatnot is focusing elsewhere I interviewed @tdrobbo, head of product for the #1 shopping app, about where the “live commerce” giant is/isn’t making AI bets More in @ReadTheAisle https://t.co/0CZCtbkC4T https://t.co/FAq2q1n1Ip