Ignoring PR Until Crisis Shows Its True Value
The "you don't need PR" posts are back for their annual resurfacing. Always the same format: listicle, humble brag about media hits, mom is proud. What they miss: media relations is one part of the job. Counsel, strategy, issues management. That's the rest of it. And the tell? When crisis hits, these same people are calling a PR person immediately. Dismissing a discipline doesn't make the need for it disappear.
LA Times Ignored Silicon Beach, Prompting New Newsletter
The LA Times wrote an obituary for Silicon Beach and missed one of the killers: itself. No one covers tech in LA. One of the top engineering hubs in the country, and it's basically invisible. So I started a newsletter: https://t.co/chvof31tOQ Subscribe or...
Real‑World AI Transforming Communications Through Tested Processes
Two people doing AI in comms the right way: @KyleArteaga at @bulleitgroup and @DandotLewis at The Comms Stack. Not theory. Not vibes. Actual process, actual testing, actual answers. Kyle has been doing the work at Bulleit, testing wire services for...
AI Can Fully Replace PR, Not Just Augment It
Not an April Fool's Joke (at least, I'll bet money it isn't). A restructuring firm got a big assignment. FT tried to reach their PR contact (see https://t.co/GWy2ksZUgr ). No record of her anywhere. AI said the headshot was 97%...
PR Praises Reporters, Then Begs for Free Article Links
Seeing a PR person waxing poetic about a reporter after they leave a newsroom, but also begging someone to send gift links to articles because they’re too cheap to subscribe. Pretty much the entire media/PR issue in one line. https://t.co/Bh0Ovxo2no
Organic Creator Humor Drives PetSmart’s Viral TikTok Win
PetSmart got a viral TikTok moment. It was organic, creator-led, genuinely funny, and the responded with "It's Pet Smart. Case closed." (See @AdAge's article: https://t.co/Cumg7M7msL). Case closed on the opportunity. 🧵 https://t.co/7VUIatca6D
Claude Struggles with Memory and User Overload
I think Claude is having it's Twitter fail bird moment. I created projects for work, and it forgets what it already said to me, is unable to reference past answers or documents and seems overwhelmed w/the influx of new users....
PR Must Fund Media to Preserve Third‑Party Validation
I almost cancelled my @WashingtonPost subscription. Being in PR, I try to support media by paying but with so many people I worked with now gone, I was on the fence about it. I already pay for: @NYTimes, @WSJ, @Business,...