Jeremy Ethier

Jeremy Ethier

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Kinesiology-informed, research-backed fitness, programming, and nutrition explainers.

Targeting Belly Fat Is POSSIBLE?! (60-Day MRI Experiment)
VideoMay 24, 2026

Targeting Belly Fat Is POSSIBLE?! (60-Day MRI Experiment)

The video documents a 60‑day experiment by a fitness coach‑researcher who challenges the long‑standing belief that fat cannot be targeted. Using two volunteers, Dennis and Vicky, the first 30 days replicate a 2023 study that pairs moderate‑intensity cardio with weighted...

By Jeremy Ethier
If You Can't Do This, You're Not Fit (Even If You Look It)
VideoApr 26, 2026

If You Can't Do This, You're Not Fit (Even If You Look It)

The video pits lifters and non‑lifters of various ages against seven science‑backed fitness tests—measuring power, strength, mobility, and conditioning—to expose hidden weaknesses that appearance alone can’t reveal. Results show muscle power, driven by type‑2 fast‑twitch fibers, erodes as early as the...

By Jeremy Ethier
It's Tough, But It Gets You Abs In 60 Days
VideoApr 12, 2026

It's Tough, But It Gets You Abs In 60 Days

The video presents a science‑backed 90‑day program designed to give Luke and Nicole visible six‑pack abs in as little as 60 days. It breaks down the specific body‑fat thresholds—below 20% for men and 25% for women—required for definition, and calculates...

By Jeremy Ethier
The Fastest Way to Gain 20 Lbs Of Muscle (Naturally)
VideoMar 22, 2026

The Fastest Way to Gain 20 Lbs Of Muscle (Naturally)

The video addresses the most common promise in the industry – gaining 20 pounds of pure muscle without steroids – and explains why the claim is unrealistic without a year‑long, science‑backed plan. By partnering with leading researchers and elite natural bodybuilders,...

By Jeremy Ethier
I Tested 3 Muscle Building Diets, Only 1 Was Worth It
VideoFeb 22, 2026

I Tested 3 Muscle Building Diets, Only 1 Was Worth It

The video documents a 90‑day experiment comparing three popular muscle‑building diets—maintenance, lean bulk and fast bulk—on the creator’s brother‑in‑law Dayton. Using DEXA scans, ultrasounds, skinfolds and circumference measurements, the team tracked changes in lean mass, fat, and strength while keeping...

By Jeremy Ethier