Recent Posts
Social•Feb 12, 2026
Trust Becomes Key Differentiator Amid AI Content Surge
82% of marketing teams are increasing content in 2026. The content boom isn’t slowing down. And brand-only publishing isn’t enough anymore. The most advanced teams are building what I call a trust portfolio. Marketing manages the systems, assets, and standards. Trusted individuals inside the organization do the creating. When AI increases volume, trust becomes the differentiator. What your building with all this content matters...especially in the time we have left before almost all content is synthetic. I'll be talking about this with some really smart people in a few weeks. Please join the event below.
By Joe Pulizzi
Social•Dec 22, 2025
When AI Goes Invisible, Email Becomes Creator’s Lifeline
Every December, predictions flood the internet. Most of them are safe, obvious, and quickly forgotten. AI will get better. Platforms will change. Creators will use more tools. None of that helps anyone make better decisions. Instead of predicting what technology...
By Joe Pulizzi
Social•Dec 18, 2025
Email's Future: Replies Over Lists, Human Verification
Email needs more love in 2026. Simply having someone on an email list will no longer be the asset. And it won’t be open rate. What will matter is having someone willing to reply. Email stops functioning primarily as a...
By Joe Pulizzi
Social•Dec 1, 2025
Greatness Alone Isn't Enough: Lessons From B2B Forum
As we wrap up Thanksgiving here in the United States, I've been thinking a lot about gratitude. This year, I'm especially thankful for the chance to return from two incredible trips. First to Boston for MarketingProfs B2B Forum . Then...
By Joe Pulizzi
Social•Nov 25, 2025
Create Your Own Owned Content Before AI Takes Over
So thankful to Ann Handley and the entire MarketingProfs team for allowing me main stage time for a very important concept I've been sharing. The TLDR: Someday soon, our glasses, cars, phones - everything - will create synthetic content on...
By Joe Pulizzi