Embrace Your Weirdness; It's Your Irreplaceable Product
Naval Ravikant has talked for years about the idea of productizing yourself. I keep coming back to that phrase, especially now. With so many people worried about AI taking their job, replacing parts of what they do, or even dulling some of the thinking we used to rely on, it feels like the worst move is to become more generic. More careful. More like everyone else. I think the answer is the opposite. There’s a real advantage right now for people who lean into their weird. The thing they naturally see that others don’t. The subject they understand a little better than most. The odd combination of experience, obsession, scars, and curiosity that makes them them. That’s probably the thing worth building around. That’s probably the thing worth becoming known for. Because once you do, you can create products, services, ideas, and opportunities that are much harder to copy. In a world where more and more can be replicated, the most valuable thing may be the part of you that can’t. Maybe this is the moment to stop sanding off your edges and start building from them. Thoughts?
Own Your Platform, Don't Rent Your Content Space
Don't build your content house on rented land.
Automation Fears Ignore How It Democratizes Access
When automobiles first appeared, they were built by hand. Craftsmen assembled them the way carriage makers built horse-drawn wagons. Skilled mechanics fitted parts together piece by piece. It was slow, deliberate work, and if you owned a car in the...
Trust Becomes Key Differentiator Amid AI Content Surge
82% of marketing teams are increasing content in 2026. The content boom isn’t slowing down. And brand-only publishing isn’t enough anymore. The most advanced teams are building what I call a trust portfolio. Marketing manages the systems, assets, and standards....
When AI Goes Invisible, Email Becomes Creator’s Lifeline
Every December, predictions flood the internet. Most of them are safe, obvious, and quickly forgotten. AI will get better. Platforms will change. Creators will use more tools. None of that helps anyone make better decisions. Instead of predicting what technology...
Email's Future: Replies Over Lists, Human Verification
Email needs more love in 2026. Simply having someone on an email list will no longer be the asset. And it won’t be open rate. What will matter is having someone willing to reply. Email stops functioning primarily as a...
Greatness Alone Isn't Enough: Lessons From B2B Forum
As we wrap up Thanksgiving here in the United States, I've been thinking a lot about gratitude. This year, I'm especially thankful for the chance to return from two incredible trips. First to Boston for MarketingProfs B2B Forum . Then...
Create Your Own Owned Content Before AI Takes Over
So thankful to Ann Handley and the entire MarketingProfs team for allowing me main stage time for a very important concept I've been sharing. The TLDR: Someday soon, our glasses, cars, phones - everything - will create synthetic content on...
Discovery Is Fading—Time to Rekindle Curiosity
It feels like the lights are dimming on discovery. If you’ve been creating content for any length of time, you’ve probably noticed it. Search traffic is softening. Social reach is down. Recommendation engines are narrowing. And quietly, AI systems are...
AI Makes Safety Risky—Reclaim Your B2B Career
Big news! This will be my first time on the main stage at the MarketingProfs B2B Forum after seven incredible years of speaking at this event. And I get to close the show on Wednesday, the 19th, with a short...
Stop Waiting for New Year to Get Serious
Every December, I hear the same line from entrepreneurs and marketers: “I cannot wait for the new year. That is when I really get serious.” You know who never says that? People who actually get serious. Winners do not wait...
Out‑Connect AI: Prioritize Real Human Experiences
I’ve realized we can’t out-create AI. It’s impossible. But we can out-connect it. I’m bullish on: - Handwritten notes that show up when people don’t expect them. - In-person events that feel more like reunions than conferences. - Small private...
Build Human Connection Now Before Content Turns Synthetic
I believe we have less than three years until our content is delivered synthetically through our devices. We have a short-term window that content creators can exploit now. The creators who focus now on building real human connection, through community, trust,...
AI Will Create Content; Human Connection Remains Key
I spent last week at MAICON in Cleveland talking with some of the smartest minds in AI and marketing. Here’s what I heard again and again: We have about three years before the way content is created, delivered, and consumed...