Joel Gascoigne
Founder/CEO (Buffer); transparent posts on corporate strategy, operating models, metrics, and long‑term value creation.
Growth and Profitability Can Rise Simultaneously, Not Trade‑Off
People see growth and profitability as a tradeoff: when you dial one up, you turn the dial down on the other. In my experience, the times we've grown the fastest have also been the times we've been the most profitable.
Freemium Plans Are Growth Savings, Not One‑Time Cash
A healthy freemium base is a growth savings account. Every month a portion upgrades. Remove the free plan and you get a one-time cash-out that looks like growth, but you're really just stealing from your future.
Need Voice‑First iOS SSH Client for Claude Code
I feel like there needs to be an iOS ssh client that has voice-first input. I'd love to keep my Claude Code sessions going via mobile just by talking. Does this exist yet?
Embrace AI’s Shifting Productivity Frontier, Don’t Wait
Michael Porter's productivity frontier concept is playing out in real-time. We have 1-2 years where the frontier is getting pushed out by AI before it settles. We get to decide: wait for best practices to emerge, or engage in rebuilding?...
AI's Operational Gains Become Baseline; Focus on Strategy
AI is enabling innovation with new possibilities and also driving operational improvements across all roles. My hunch is that in the longer term, the operational gains will be adopted by most businesses and not be a true differentiator. While it's vital to...