John Koetsier

John Koetsier

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Tech and adtech analyst/journalist; measurement, mobile, privacy, and growth.

Big Tech Constructs India's Unwanted Digital Wall
SocialApr 24, 2026

Big Tech Constructs India's Unwanted Digital Wall

India didn't need to build a Great (digital) Wall like China. Big tech is building it for India ... Meta on social, Apple/Google on apps, etc. etc. >> India among countries where Meta automatically blocks flagged content https://t.co/GXi2QNeMIo

By John Koetsier
Factory AI Needs Consistency, Not Chatbot Creativity
SocialApr 20, 2026

Factory AI Needs Consistency, Not Chatbot Creativity

You need factory-first AI to build an AI-first factory. And you won’t get it from OpenAI. Factories don’t need creativity. They need consistency. That’s why AI agents—not chatbots—are taking over the floor. https://t.co/TgOX9rhsnh https://t.co/aC8rsPysoL

By John Koetsier
Seeking a Mid‑range LLM: Sonnet as the Sweet Spot
SocialApr 16, 2026

Seeking a Mid‑range LLM: Sonnet as the Sweet Spot

Claude Opus 4.5 is expensive GPT 5.4 is expensive MiniMax2.7 is cheap, but it can't code well. What's the happy medium? Sonnet?

By John Koetsier