Julia Alexander

Julia Alexander

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Media/streaming analyst (formerly Disney Streaming); frequent commentary on streaming economics, windowing, and platform strategy.

Depression Often Appears as Anger, Not Just Sadness
SocialMar 13, 2026

Depression Often Appears as Anger, Not Just Sadness

I don’t know how to correctly word this so bear with me, but re: this trending topic regarding The Pitt this season — there’s something so refreshing in seeing the characterization of functional, severe depression through the lens of its...

By Julia Alexander
Calling Layoffs “Efficiency” Earns Swift, Repeated Backlash
SocialMar 5, 2026

Calling Layoffs “Efficiency” Earns Swift, Repeated Backlash

New rule: if you use the word “efficiency” to try and sound better/smarter/more caring than saying “layoffs” or “jobs lost,” immediate big kick in the butt. Immediate. And repeated.

By Julia Alexander
Mass Media and Tech Layoffs Threaten Economic Stability
SocialMar 3, 2026

Mass Media and Tech Layoffs Threaten Economic Stability

Genuine q as I’m no economist: seems like plenty more media/tech layoffs incoming — Paramount/WBD, big tech w/AI, decline of trad media, etc — so an abundance of well paid people fighting for no jobs in markets that don’t want...

By Julia Alexander
Focus on Churn Retention, Not Just Cost Cuts
SocialMar 2, 2026

Focus on Churn Retention, Not Just Cost Cuts

the only analysis on this, imo, outside of "efficiency savings" through mass layoffs (🤮🤮🤮🤮) and tech stack consolidation is what percentage of "churn and return" customers from these two cohorts would extend their subscription lifetime with very little CAC increases.

By Julia Alexander
CNN's Streaming App Fails; Merge Back to HBO Max
SocialMar 2, 2026

CNN's Streaming App Fails; Merge Back to HBO Max

If CNN can't get a decent sub growth push with the recent strikes in Iran, it should be a sign that a standalone CNN streaming app is a Bad Idea, and should be brought back into HBO Max. Then again,...

By Julia Alexander
Mega‑Corp Era Ends: Companies Must Downsize First
SocialFeb 25, 2026

Mega‑Corp Era Ends: Companies Must Downsize First

The difficult thing is managing the reality that all these companies need to become much smaller to reflect new reality + sell-offs need to happen before expansion. But self-fulfilling profit wheel that allowed for mega co's isn't coming back to...

By Julia Alexander
Low‑budget Procedural Outsells Big‑budget Dramas, Audience Craves Sad Doctors
SocialFeb 20, 2026

Low‑budget Procedural Outsells Big‑budget Dramas, Audience Craves Sad Doctors

Streaming executives watching as a $5M an episode procedural beats out their $10M+ an episode shows. The people* desire good hospital shows about sad doctors. *I am people https://t.co/rmuvyhpc0B

By Julia Alexander