S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode, Kevin Finn argues that designers alone cannot build brands; a brand is a "recognizable reputation" formed through long‑term customer relationships, trust, preference, and identity, not just logos or visual systems. He distinguishes brand (the business’s ongoing relevance and meaning) from branding (the tools designers provide) and outlines three scenarios where designers can truly contribute to brand building: long‑term agency partnerships, founder‑designers, and in‑house design teams. Finn emphasizes the need for designers to shift from pixel‑focused work to strategic, experience‑driven roles and to view themselves as essential assistants rather than sole creators of brands.
S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
In this episode, hosts Jacob Cass and Matt Davies interview Martin Zarian, founder of the full‑stack agency Factory 39, about the challenges of branding in the B2B space. Martin explains that a brand is the sum of experiences and emotions...