S07.EP7 - Founder Branding with Amelia Sordell
In this episode, hosts Jacob Cass and Matt Davies interview Amelia Sordell, founder of the personal‑branding agency Clout, about the rise of founder‑led branding. Amelia explains how sharing a founder’s story builds trust in an era where 92% of consumers distrust brands, and she recounts her own journey from recruitment sales to launching Clout during the pandemic. She details how the agency pivoted from a traditional service model to training internal marketing teams, leveraging AI tools and the growing demand for authentic, human‑focused marketing. The conversation underscores that personal branding is now a commercial lever that can drive rapid client acquisition and revenue growth.
S07.EP07 - UX & UI — The Brand Experience Gap W/ Alexander Lofthouse
In this episode, hosts Jacob Cass and Matt Davies explore the often‑overlooked intersection of branding and user experience with senior designer Lex (Alexander) Lofthouse. Lex defines UX as the full spectrum of a user's interaction with a brand, while UI...
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
In this episode, Kevin Finn argues that designers alone cannot build brands; a brand is a "recognizable reputation" formed through long‑term customer relationships, trust, preference, and identity, not just logos or visual systems. He distinguishes brand (the business’s ongoing relevance...
S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
In this episode, hosts Jacob Cass and Matt Davies interview Martin Zarian, founder of the full‑stack agency Factory 39, about the challenges of branding in the B2B space. Martin explains that a brand is the sum of experiences and emotions...