With AI, what’s more important: EQ (Emotional Quotient) or IQ (Intelligence Quotient)? #sponsored Gary Nugent, CEO of Informa TechTarget says brands who master the “right-brain” EQ elements of the buying journey will win in the age of AI. Full convo: https://bit.ly/44hmmEc Gary: “AI will AUGMENT the buyer journey, but AI will not BE the buyer journey.” In our interview, I ask about the path forward for B2B brands. It involves a blend of embracing AI’s capabilities while doubling down on the human elements that build trust (like EQ, not just IQ!) Watch more: https://bit.ly/44hmmEc
Learn from my favorite B2B writer’s long (…LONG 😂) career helping brands tell stories around their tech ✏️