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Katie Martell

Katie Martell

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"To pay attention, this is our endless and proper work." Mary Oliver https://t.co/N1btELlNaW

Recent Posts

EQ Beats IQ: Human Touch Wins in AI Era
Social•Jan 20, 2026

EQ Beats IQ: Human Touch Wins in AI Era

With AI, what’s more important: EQ (Emotional Quotient) or IQ (Intelligence Quotient)? #sponsored Gary Nugent, CEO of Informa TechTarget says brands who master the  “right-brain” EQ elements of the buying journey will win in the age of AI. Full convo: https://bit.ly/44hmmEc Gary: “AI will AUGMENT the buyer journey, but AI will not BE the buyer journey.” In our interview, I ask about the path forward for B2B brands. It involves a blend of embracing AI’s capabilities while doubling down on the human elements that build trust (like EQ, not just IQ!) Watch more: https://bit.ly/44hmmEc

By Katie Martell
Decades of B2B Writing Mastery: Crafting Tech Narratives
Social•Jan 14, 2026

Decades of B2B Writing Mastery: Crafting Tech Narratives

Learn from my favorite B2B writer’s long (…LONG 😂) career helping brands tell stories around their tech ✏️

By Katie Martell