Video‑warmed Leads 1.6× More Likely to Convert
🎥 #B2B “video‑warmed members are 1.6X more likely to open a lead-gen form within a 30‑day nurture window. That’s buyability in action —marketing that builds momentum toward revenue, not just awareness.” #Newfronts LinkedIn for Marketing
SAVE Act Threatens Millions Lacking Matching Birth Certificates
… “the SAVE America Act would pose a barrier for millions of women and others who have changed their legal names. An estimated 69 million American women and 4 million men do not have a birth certificate that matches their...
EQ Beats IQ: Human Touch Wins in AI Era
With AI, what’s more important: EQ (Emotional Quotient) or IQ (Intelligence Quotient)? #sponsored Gary Nugent , CEO of Informa TechTarget says brands who master the “right-brain” EQ elements of the buying journey will win in the age of AI. Full...
Decades of B2B Writing Mastery: Crafting Tech Narratives
Learn from my favorite B2B writer’s long (…LONG 😂) career helping brands tell stories around their tech ✏️
Original Content Drives AI Prompt Influence, Not Vendor Replication
HOW do vendors influence AI prompt results? #sponsored Gary Nugent , CEO of Informa TechTarget says THIS is the top question customers are asking. Full convo here: https://bit.ly/44hmmEc As buyers turn to AI, visibility and influence comes down to original...
AI Buyers Demand Consistent POV to Earn Trust
I had one question for my convo with Informa TechTarget 's CEO Gary Nugent ... how are B2B brands building trust when buyers are using AI to make vendor decisions? Our convo marks about one year since Informa and TechTarget...
Measurement Fuels Decisions, Not Just Story Confirmation
Is measurement a dirty word for marketers? I caught up with LinkedIn ’s Head of Ads Measurement, Jae O. last week at Advertising Week NY, and his response to that question really stuck with me: “When you’re trying to measure...
LinkedIn Powers B2B Presence at Advertising Week
Note: All things B2B at Advertising Week, including me, were sponsored by LinkedIn Marketing Solutions. Here’s what I heard this week at Advertising Week New York, where 20,000 marketers, media pros, and creative minds filled the city to talk about...
Audio’s Fast Pace Drives Marketing Takeaways From SiriusXM Event
Behind the scenes of last week's SiriusXM Media event in NYC -- feat. a beautiful Lamborghini in the green room 😂 🚗 💨 (Fitting, because audio is moving that fast...) Don't miss the highlights from this incredible Built with Audio...