Kipp Bodnar

Kipp Bodnar

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HubSpot CMO; demand gen, media and AI in modern marketing.

AI Coding Agents Boost Marketing Output, Cut Slide Decks
SocialApr 18, 2026

AI Coding Agents Boost Marketing Output, Cut Slide Decks

Can confirm: 1. My token usage is 📈 2. Slide Decks 📉 3. Prototypes 🚀 4. AI, especially Coding agents, have unlocked new opportunities for marketers. My top used are Claude Code and @perplexity_ai Computer. They both integrate well with @HubSpot...

By Kipp Bodnar
Distribution Remains Undervalued, Fueling B2B Media Dominance
SocialApr 9, 2026

Distribution Remains Undervalued, Fueling B2B Media Dominance

I love buying missed priced assets. Media companies are still priced incorrectly. When AI started everyone talked about the value of data and how data was undervalued. It turns out in a world where agentic coding makes building online easier...

By Kipp Bodnar
Hire by What You Build, Not Your Resume
SocialMar 27, 2026

Hire by What You Build, Not Your Resume

I love this. Most companies are not bold about the types of people they want to hire. You need to repel as much as you attract. Filtering is important. Building is the most important skill of the AI era. When...

By Kipp Bodnar