Krista Mollion

Cut Unresolved Decisions, Not Output, to Accelerate Growth

You’re sitting in the meeting. Marketing is running campaigns. Sales is working deals. Product has a roadmap. Everyone is busy. And yet, growth is stalled. No one is slacking. Nothing is obviously broken. So the pressure builds. We need to move faster. We need more output. That instinct is human. It’s also where things start to unravel. Because when speed replaces clarity, activity increases — but direction doesn’t. People execute. Decisions blur. Ownership softens. Momentum keeps resetting. What’s usually happening isn’t a lack of effort. It’s too many decisions still open. Not dramatic ones, just the everyday ones: • Who are we actually building for right now? • What is truly non-negotiable this quarter? • Where does ownership stop being clear? • Which calls keep coming back to you because they were never fully settled? If you’re answering the same questions every few weeks, those decisions aren’t resolved. You don’t need more output. You need fewer unresolved decisions. When those close, speed comes back — and this time, it compounds.