Kunle Campbell

Kunle Campbell

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E-commerce growth advisor; host of the 2X eCommerce podcast and DTC marketing expert

Revolut's GlobalHire Lets Businesses Hire Anywhere Instantly
SocialApr 15, 2026

Revolut's GlobalHire Lets Businesses Hire Anywhere Instantly

pretty sick move - I am more inclined to bank with them for business. so forward thinking

By Kunle Campbell
When Will AI Gain Full Video Understanding?
SocialApr 10, 2026

When Will AI Gain Full Video Understanding?

When will publicly available AI models be able to watch videos and get full context of videos? Am I missing something here?

By Kunle Campbell
Grok Stands Out as the Most Open, Uncensored AI
SocialApr 9, 2026

Grok Stands Out as the Most Open, Uncensored AI

grok is the most open and closest to honest AI model/platform, bar none. The others are too busy self-censoring on anything sensitive. super interesting.

By Kunle Campbell
Timing, Not Invention, Drove Sunscreen Success
SocialApr 8, 2026

Timing, Not Invention, Drove Sunscreen Success

1/ the harpist who killed seasonal sunscreen one of the smartest cpg moves of the last decade wasn’t inventing sunscreen. it was changing when people thought they needed it. https://t.co/kOgE7dHbc6

By Kunle Campbell
ADHD Diagnosis Reveals Focus as My Superpower
SocialApr 6, 2026

ADHD Diagnosis Reveals Focus as My Superpower

Focus is a superpower. I got diagnosed with ADHD yesterday. I woke up feeling a bit flustered, but if I’m honest, I’m not surprised.

By Kunle Campbell
Growth Fueled by Strategy, Not Just Protein Trend
SocialApr 3, 2026

Growth Fueled by Strategy, Not Just Protein Trend

a lot of people think @chomps grew because protein snacking became a mainstream trend. but @slimjim and @jacklinks had dominated the meat snack aisle for decades. category growth doesn't explain how a $6,500 side hustle became america's fastest-growing food brand. 🧵 https://t.co/WIHgut9dQq

By Kunle Campbell
Higher Retention Beats Bigger Audience Every Time
SocialApr 2, 2026

Higher Retention Beats Bigger Audience Every Time

I would rather have 500 subscribers retaining at 80% than 5,000 retaining at 40%. Here's why. 🧵 https://t.co/sLO1HKWnDi

By Kunle Campbell
Founder Keeps 49% of $1B Exit via Smart Build, Funding
SocialApr 1, 2026

Founder Keeps 49% of $1B Exit via Smart Build, Funding

Julian Hearn just sold Huel to Danone for €1bn. he walked away with £420m personally. that is 49% of the exit. most DTC founders who raise that much end up with 15%. two things made the difference: how he built the business, and...

By Kunle Campbell
Guard Your Attention: Reject Alarmist Media Drain
SocialMar 31, 2026

Guard Your Attention: Reject Alarmist Media Drain

Be selective with who earns your attention. Some media outlets and creators grow by keeping you alarmed about things you cannot influence. They take your time, energy, and focus. That is a drain. Be the change.

By Kunle Campbell
Gymshark Earns $200M US Sales without Any American Staff
SocialMar 31, 2026

Gymshark Earns $200M US Sales without Any American Staff

Gymshark hit $200m in US revenue before hiring a single American employee. no US office. no US warehouse. no US team. they are not the only British brand that did this. https://t.co/HPqeuVPM8C

By Kunle Campbell
Prioritize Focus, Eliminate Distractions, Double Down on Value
SocialMar 28, 2026

Prioritize Focus, Eliminate Distractions, Double Down on Value

focus is my number 1 priority now. I am killing off distractions by recognising distractions as distractions. doubling down on value to add value. #love

By Kunle Campbell