Larry Kim

Larry Kim

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Founder of WordStream and MobileMonkey; leading expert in PPC advertising and chatbot marketing who shares insights on Google/Facebook Ads and using AI in digital marketing.

Hiring Content Marketing Manager for Fast‑Growing AI Platform
SocialMay 7, 2026

Hiring Content Marketing Manager for Fast‑Growing AI Platform

we're hiring a Content Marketing Campaign Manager at @CustomersAI 🧵 we help Shopify and Klaviyo brands identify website visitors and turn them into high-intent email flows and AI-powered audiences. last two months were our strongest ever from a revenue bookings...

By Larry Kim
AI Powers Email Copy, Ignores Outdated Segmentation
SocialMay 5, 2026

AI Powers Email Copy, Ignores Outdated Segmentation

Email marketing has a serious AI problem. Not the kind you're thinking. Everyone aimed AI at the wrong part of the funnel. Two years of AI-generated subject lines and copy. Nobody used it to figure out who should actually get the email. Audience...

By Larry Kim
One Tweak Doubles Email Deliverability, Real A/B Test
SocialMay 4, 2026

One Tweak Doubles Email Deliverability, Real A/B Test

Do email deliverability tools actually work? Most advice is theory. So @emaildeepdive from ran a real A/B test in Klaviyo: Same email Same audience Same send One change 👇 https://t.co/KZzxLIX8QC

By Larry Kim
Industry Email Benchmarks Hide Size‑specific Growth Realities
SocialMay 1, 2026

Industry Email Benchmarks Hide Size‑specific Growth Realities

Your Shopify + Klaviyo Email benchmarks are misleading you. "Industry average YoY growth: 18%." Cool. But is that a $500K supplement brand or a $50M furniture brand? Blended averages aren't wrong. They're just not actionable. Here's the fix 🧵 https://t.co/WIv2FUdlsc

By Larry Kim
Eliminating PMs Shows Why Top Product Leaders Must Drive Change
SocialApr 9, 2026

Eliminating PMs Shows Why Top Product Leaders Must Drive Change

We eliminated our product management function at @CustomersAI . No PMs. Zero.The top 1% of PMs would have seen this coming and led the transition themselves. Here's what actually happened 🧵

By Larry Kim
Switched to Claude for Work, Still Use Grok for News
SocialApr 6, 2026

Switched to Claude for Work, Still Use Grok for News

I have switched from ChatGPT to Claude for work related stuff. I still use Grok for anything related to news. what are you guys using right now?

By Larry Kim
Supply Shocks, Not Demand, Drove AI Stock Surge
SocialMar 27, 2026

Supply Shocks, Not Demand, Drove AI Stock Surge

I have the best stock in USA in my portfolio at 25% of total holdings. My thesis was that AI data centers would need lots of energy. It was a demand-side thesis. But the supply side has really been an unexpected...

By Larry Kim
Huge Performance Gap Revealed in 2026 Email Benchmark
SocialMar 18, 2026

Huge Performance Gap Revealed in 2026 Email Benchmark

The 2026 Klaviyo Email Benchmark Report is here 📊 We analyzed: • 600+ brands • 740M emails • $300M in 30 days ($3.6B annualized) And found a massive gap between top performers and everyone else. Most ecommerce brands have no idea where they actually stand. https://t.co/N9YXthbeeI

By Larry Kim
Cheaper AI Call Tools Could Replace $10k Gong Subscription
SocialFeb 27, 2026

Cheaper AI Call Tools Could Replace $10k Gong Subscription

Hive mind: i'm thinking of replacing a mid 5-figure @gong_io subscription (Thousands of dollars per AE per year) with a $19 / month TL;DV or FirefliesIO. our core use case is call recording, AI summaries and CRM integration. Has...

By Larry Kim
Email Deliverability Scripts Actually Deliver Results
SocialFeb 9, 2026

Email Deliverability Scripts Actually Deliver Results

Proof that email deliverability scripts actually work 📬 Most teams are skeptical because deliverability feels opaque and hard to measure. That’s fair. https://t.co/gLOQFzDZJa

By Larry Kim
Privy’s Fire‑sale Spree Adds Overlapping SaaS Monoliths
SocialFeb 6, 2026

Privy’s Fire‑sale Spree Adds Overlapping SaaS Monoliths

Privy keeps acquiring struggling SaaS companies via fire sales. Emotive last year, Sendlane now, and even a management buyout from Attentive Mobile. Very scrappy, but idk how you'd merge 3 monolith workflow apps with meaningful overlap between them all.

By Larry Kim