End Funnelism: Build Full‑Journey Growth Systems
Last week in San Francisco, we brought together some of the smartest GTM leaders, operators, investors, and builders I know. And the conversations were exactly what I hoped they would be: Focused on what it actually takes to build growth systems (and businesses) that compound. For those who could not join us in SF, we created another way to bring the insights, frameworks, and action planning to you. On May 28, Winning by Design is hosting the Impact Summit Virtual Event. And, it's free to attend. Our team designed this for GTM leaders who want the vision for AI in GTM - yes. But also have the responsibility to execute upon that vision. A few sessions I am especially excited for: ⋈ Jacco van der Kooij ’s keynote on why “funnelism” must end if we want to build systems for unstoppable growth. The old funnel taught us to over-rotate on acquisition. But the companies building durable, efficient growth today are designing around the full customer journey: impact, retention, expansion, advocacy, and growth loops that compound over time. 🌶️ Dan Smith ’s session on how SPICED becomes the operating language between humans, managers, and AI ♾️ Growth Loops: Jim Hopkins ' session - The New Playbook for Generating Demand on how modern teams are rethinking demand beyond linear campaign motions Join us on May 28 at 9 AM PT. Registration link in the comments. #ImpactSummit2026 #WinningByDesign #GTM #RevenueArchitecture
Ignoring Your Gut Can Cost Six Figures
I Ignored My Gut. It Cost Me Six Figures... here's the story. https://t.co/KkHiTpcbmQ via @LinkedIn
Master Board Dynamics and Team Trust with Rich Liu
If you're an operator figuring out board dynamics, or a founder thinking about how to build trust with your leadership team - you are in for a treat from Rich Liu ! Check out this great interview below 👇
Bitly's New Interstitial Page Ruins QR Code Experience
I'm bummed that I can no longer use @Bitly for my QR codes because they put a "in between page" that confuses all my speaking attendees to click the spam/ad and/or think my legit link is spam. I don't...
Growth Journal Elevates Go‑to‑Market to a Discipline
Every serious profession has a journal. Medicine. Law. Engineering. Business....... But Go-to-Market — the discipline that determines whether companies scale or stall — has never had a publication dedicated to elevating the craft. We think it’s time. The Growth Journal...
Intentional Momentum Over Hustle Drives Sustainable Impact
As I reflect on this past year, one theme keeps coming up in my work, my conversations, and my personal life: Momentum with intention Not hustle for the sake of motion. But intentional with a specific outcome in mind. At...
December Sparks Reunion, Growth Planning, and Team Momentum
I love December. There’s an energy to this month like no other — a spark that shows up every year. On this chill Sunday evening, I'm excited about what's ahead!! 1. The Goldstein Crew Reunites (aka The Council of Elders...
Scale by Simplifying and Deeply Understanding Customer Intent
I’ve had the privilege of learning from some of the most iconic GTM leaders in our industry — and every so often, a conversation stops me in my tracks. My recent interview with Rob Giglio , Chief Customer Officer at...
Community Fuels Growth: 10 Lessons From 10 Weeks
After 10 weeks on the road — across boardrooms, summits, dinners, train, planes and automobiiles (yes, a 1980's reference) and more airport lounges than I care to admit — I’m finally heading into a week devoted to the thing that...
Prioritize Value Recovery, Fundamentals, and People for GTM Growth
And that’s a wrap on our 2025 GTM Operating Partner Gathering Series! Six dinners. Hundreds of insights shared. And a curated, diverse group of Operating Partners representing intelligence from thousands of growth-stage SaaS companies. Our final stop was San Francisco...
Smart Sustainable Growth Wins Over Doing More
From London to DC, Belgium to SF, and now Miami — week five on the road reminded me how powerful it is when growth leaders come together to reimagine what’s next. The Susquehanna Growth Equity (SGE) Summit for Revenue and...