
The average number of TikTok’s daily active users in the U.S. remains around 95% of its usership compared to the week of Jan. 19-25, according to Sensor Tower data … But when I asked the ICYMI community how they handled the restructuring in January … the numbers looked different
"Brand safety goes both ways" is something I've said a lot lately It used to be brands worried about creators as potential liabilities (what if they go rogue or get canceled?!) But with everything that's happening lately, it's just as important for...