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Lia Haberman

Lia Haberman

Creator
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Creator economy/influencer marketing educator and newsletter writer; platform strategy and monetization insights.

Recent Posts

Official TikTok
Social•Feb 20, 2026

Official TikTok

The average number of TikTok’s daily active users in the U.S. remains around 95% of its usership compared to the week of Jan. 19-25, according to Sensor Tower data … But when I asked the ICYMI community how they handled the restructuring in January … the numbers looked different

By Lia Haberman
Creators Must Vet Brands: Brand Safety Is Mutual
Social•Feb 13, 2026

Creators Must Vet Brands: Brand Safety Is Mutual

"Brand safety goes both ways" is something I've said a lot lately It used to be brands worried about creators as potential liabilities (what if they go rogue or get canceled?!) But with everything that's happening lately, it's just as important for...

By Lia Haberman