From Corporate Translator to Independent Strategist: The Claraty Method
We talk a lot about the future of work. Clara Lucio is living it. She just went out on her own — and wrote about it in a way that I think is going to resonate with a lot of people. Not only because the independent builder story is one we're going to keep seeing, but because Clara underscores the type of person going independent now. The ones who spent their careers being exceptional inside other people's organizations. The translators. The ones who were always too broad for a single title. Said Differently exists because we believe marketing needs a new model — one that brings in fresh voices and perspectives that challenge how we've always done things. Clara is one of those voices. Like many translators, she's built a hybrid of experiences across brand, strategy, and operations. Now, she's combined them in a way that's entirely her own — The Claraty Method — to solve a problem I've watched show up at every stage and size: strategy that lives at the top but never makes it into how teams actually work or make decisions. The concentric circles that never leave the deck or build into action. Clara is a star and destined to help our industry rise in new ways. Take a look at what she has to say.
B2B Success Requires Humanity Over Pure Logic
For years, B2B marketing has leaned heavily on the comfort of logic to win the day. And I get it. When the stakes are high, logic feels safe. The assumption is simple: present enough facts, stats, and proof points, and...
Assemble the Right Team, Ignite Idea Momentum
There’s an energy that happens when the right people come together around an idea. You can feel it — that quick alignment when everyone’s pulling in the same direction and the work suddenly takes flight. That spark is what we...