Subtle, Subconscious Ads: Marc Jacobs Redefines Campaign Future
When the doyenne of fashion journalism praises the new campaign from Marc Jacobs & Said Differently , it feels pretty surreal. "This isn't an ad campaign as usual. It may be the future...the bag just sort of sneaks into your subconscious, rather than whacking you on the head. Honestly, everyone should take this approach." — Vanessa Friedman, NYT Open Thread Big kudos to our client and fearless leader Marc Jacobs CMO Kristin Patrick , and to the Said Differently team: Adam Bracegirdle-Black and Timothy Barnett .
From Corporate Translator to Independent Strategist: The Claraty Method
We talk a lot about the future of work. Clara Lucio is living it. She just went out on her own — and wrote about it in a way that I think is going to resonate with a lot of...
B2B Success Requires Humanity Over Pure Logic
For years, B2B marketing has leaned heavily on the comfort of logic to win the day. And I get it. When the stakes are high, logic feels safe. The assumption is simple: present enough facts, stats, and proof points, and...
Assemble the Right Team, Ignite Idea Momentum
There’s an energy that happens when the right people come together around an idea. You can feel it — that quick alignment when everyone’s pulling in the same direction and the work suddenly takes flight. That spark is what we...