Creator economy analyst/newsletter writer sharing trends, monetization insights, and platform strategy.

TikTok launched the Local Feed in the U.S. The tab highlights nearby content related to travel, events, restaurants, and shopping and posts from small businesses and local creators. Posts are shown to users based on their location, the topic, and when it was published. TikTok is encouraging users to update their location settings and share their GPS data to improve recommendations in the tab — though that may be challenging given some users’ distrust tied to the platform’s new ownership.

Snapchat is launching Creator Subscriptions. Creators will be able to set their own pricing using Snapchat’s recommended tiers and offer subscribers: 🔒 Exclusive content, including subscriber-only Snaps & Stories 💬 Priority replies to a creator’s public Stories 🚫 An ad-free experience within that creator’s...