Something Is Happening on Facebook
The author returns to Los Angeles after a week in New York, where they spoke at a Google social team offsite and promoted the Very Online Survey, a social‑media pulse check for marketers. The newsletter preview highlights four topics: whether Facebook is regaining traction, the next move of Loewe’s former TikTok lead, a viral shareable post format, five ready‑made post ideas, and LinkedIn’s PDF compression problem. Readers are invited to complete the survey and explore the full article for deeper insights.
The Content Studio Helping a City Tell Its Story
A boutique content studio is partnering with a major U.S. city to reshape its tourism narrative through a data‑driven social‑media strategy. The studio’s mix of short‑form video, influencer trips and brand‑safe music licensing is generating viral reach, exemplified by a...
Should Your Brand Start a "Side Quest" Account?
The article proposes that brands launch dedicated "side quest" social media accounts rather than cramming all content onto a single main page. It notes that platform algorithms now surface fresh accounts quickly, citing creators who amassed millions of views within...
Evidence of Effort
The author argues that the most compelling online content today highlights genuine effort, leveraging the effort heuristic that equates visible investment with quality. While AI‑generated imagery can spark mixed reactions, brands face higher scrutiny when using the same tech in...