loveleighlove
Fortune‑100 marketing director; posts about CPG/retail marketing careers, consumer behavior, and brand strategy.
Embrace Club Tours: Play the Right‑Size Venues
Managers need to be real with artists and said baby this is a club tour and there is nothing wrong with that. Everyone can’t be in a stadium. Find your venue size and rock that out
Drake Treats New Album Like Freshman Debut Under Label Pressure
Drake is promoting this new album like it’s his freshman album and the label will drop him if it doesn’t succeed
Competition Keeps Prices Fair and Jobs Secure
Oh are people celebrating Spirit Airlines shutting down like it’s funny? Competition is the best thing as a consumer it helps keep prices fair. It ensures jobs and wages.
One Chef Revitalizes W Nashville’s Food, Music, Vibe
When I saw they had one chef and restaurant group doing all new four concepts/restaurants at W Nashville, I was like bold move…could backfire. But it was the right move. The W is vibey now and finally with great food...
Free Webinar: Expert Advice to Protect Creators
The BX Academy is a complimentary webinar series because I hate seeing bad advice given to content creators and influencers. I’m a professional creator with 10 years working with brands, I’m an Influencer Marketing Director for a Fortune 100...
Elegant Mediterranean Dining Shines at W Nashville’s Zaytinya
Zaytinya is new inside of the W Nashville by Chef Jose Andres. It’s an elegant take on Mediterranean and everything was fresh, flavorful and delicious. If you’re looking for a good patio, good atmosphere, good service and drinks, head...
Dream Summer Collab: Beyoncé, Cardi, Megan, Rihanna Unite
What if Beyoncé drops Act III, Cardi B and Megan Thee Stallion make another summer banger AND Rihanna gives us a lil feature before Labor Day 🔥 Hottest Hot Girl Summer since 2016. We need to keep collectively using our...
One Bad Influencer Can Tarnish a Booming Industry
Influencer Marketing works and continues to be a booming, growing multi-billion dollar industry. You see how one influencer can give the rest a bad rep. People really just hate entitled, spoiled rude influencers which is a small subset. Notice how...
Zero Tolerance: Replace Problematic Creators Instantly
There are so many creators that you can easily be replaced on a trip or campaign. We don’t tolerate bad behavior. It’s unnecessary and slows everything down. I didn’t even let my agency finish telling me about someone problematic, I just...
Creator Cruises Reward Influencers, Not Diva Behavior
I’ve seen 99.99999999% positive posts on all platforms for the Virgin Voyages Creator Cruise. The only complaining is Beyoncé’s dance captain. It’s giving she thinks she’s bigger than the program. But there are creators with bigger social followings not acting...
Free BX Academy Webinars Elevate Creators to Professionals
I have noticed the need for more professional development within our community. Whether you're aiming to do content creation and influencing part-time or full-time there are industry standards and unspoken rules all brands and agencies except creators to adhere to....