loveleighlove
Fortune‑100 marketing director; posts about CPG/retail marketing careers, consumer behavior, and brand strategy.
Dream Summer Collab: Beyoncé, Cardi, Megan, Rihanna Unite
What if Beyoncé drops Act III, Cardi B and Megan Thee Stallion make another summer banger AND Rihanna gives us a lil feature before Labor Day 🔥 Hottest Hot Girl Summer since 2016. We need to keep collectively using our online powers for womankind
One Bad Influencer Can Tarnish a Booming Industry
Influencer Marketing works and continues to be a booming, growing multi-billion dollar industry. You see how one influencer can give the rest a bad rep. People really just hate entitled, spoiled rude influencers which is a small subset. Notice how...
Zero Tolerance: Replace Problematic Creators Instantly
There are so many creators that you can easily be replaced on a trip or campaign. We don’t tolerate bad behavior. It’s unnecessary and slows everything down. I didn’t even let my agency finish telling me about someone problematic, I just...
Creator Cruises Reward Influencers, Not Diva Behavior
I’ve seen 99.99999999% positive posts on all platforms for the Virgin Voyages Creator Cruise. The only complaining is Beyoncé’s dance captain. It’s giving she thinks she’s bigger than the program. But there are creators with bigger social followings not acting...
Free BX Academy Webinars Elevate Creators to Professionals
I have noticed the need for more professional development within our community. Whether you're aiming to do content creation and influencing part-time or full-time there are industry standards and unspoken rules all brands and agencies except creators to adhere to....