Conversational Analytics in Google Data Studio – Chat With Your Data
Google Data Studio (now Looker Studio) has introduced Conversational Analytics, a Gemini‑powered feature that lets users ask natural‑language questions of their data. By creating a BigQuery agent, analysts can connect Google Analytics 4 datasets and receive instant, SQL‑free insights directly within the dashboard. The tutorial walks through billing setup, agent creation, data source linking, publishing, and accessing the agent in Data Studio. This capability turns raw data into conversational answers in seconds, lowering the barrier to self‑service analytics.
New: Task Assistant in Google Analytics – Check Your Setup
Google has rolled out a new “Task Assistant” feature inside Google Analytics, presenting users with a dynamic, auto‑updating checklist that guides the configuration of essential property settings. The assistant surfaces tasks only for users with Marketer, Editor or Administrator roles; lower‑level...
Where to Find the Google Ads Tag (and Install It with GTM)
The video walks through locating the Google Tag in a Google Ads account and deploying it through Google Tag Manager, emphasizing that the tag links a website to Ads for audience building and conversion tracking. It shows navigating to Tools →...
Google Data Studio Is Back!?!
Google announced that Looker Studio will once again be called Data Studio, reviving the original brand for its report and dashboard platform. The rename signals a clear division: Data Studio will serve self‑service reporting and visualization, while Looker remains the...
Meta Signals Gateway Tutorial – Set Up Server-Side Tracking with Usercentrics
The video walks viewers through configuring Meta Signals Gateway with Usercentrics, a managed‑hosting solution that lets marketers implement server‑side tracking without maintaining their own infrastructure. Benjamin explains the purpose of the Signals Gateway pixel—delivering first‑party data from a brand’s domain...
How to Create GA4 Audiences and Use Them in Google Ads
The video walks marketers through building GA4 audiences and deploying them in Google Ads, emphasizing the technical steps and compliance safeguards needed for effective remarketing. It demonstrates creating a custom audience—"email subscriber hasn't converted"—by adding a page‑location condition for the thank‑you...
Cookiebot Tutorial – Add a Cookie Banner and Configure Consent Mode V2 with GTM
The video walks viewers through installing Cookiebot—a consent‑management platform—using Google Tag Manager (GTM) and wiring it to Google Consent Mode v2. Benjamin demonstrates creating a Cookiebot account, adding a domain, customizing the banner’s layout, design, and geographic targeting, then copying the...
DashThis Tutorial – Build Google Analytics & Google Ads Dashboards Fast
The video walks viewers through building marketing dashboards in DashThis, showcasing how the platform links Google Ads, Google Analytics, Meta Ads and other data sources to deliver actionable insights within seconds. Benjamin demonstrates creating a Google Ads performance dashboard using a...
Install Google Tag Manager (GTM) on Google Sites
The video walks through a workaround for adding Google Tag Manager (GTM) to a Google Sites web property by leveraging Cloudflare’s edge platform. Because Google Sites lacks a built‑in GTM integration, the presenter configures the domain’s CNAME to route through...